Five health areas worthy of attention in 2022
The impact of the epidemic has not only increased consumers' attention to health, but also continued to affect consumers' psychology. According to Nielsen survey data, 80% of respondents said they would continue to pay attention to healthy diet after the epidemic. In addition to demands of improving immunity, emotional sleep, intestinal health and beauty... have all become healthy areas that consumers focus on, and promote the development of related functional food and raw material markets.
So in the upcoming 2022, after the global epidemic gradually eases, what health issues will consumers pay attention to, and what innovative raw materials are being introduced in these fields?
1.Eye health-will become the mainstream health field.
The development of Internet and penetration rate of electronic products in people’s live are gradually increasing, and the damage to the eyes is getting worse. Whether students, office workers or the elderly, they are all faced with a series problems such as myopia, dry eye, eye fatigue, and cataracts.
In 2022, eye health food will become a mainstream and large-scale category. Commonly used raw materials: astaxanthin, lutein/zeaxanthin, bilberry.
2.Intestinal health-Affected by the epidemic, intestinal health is second only to improving immunity, and it is expected to be a key health issue for global consumers in the next ten years.
In the field of intestinal health, probiotics are highly recognized ingredients by consumers. In addition, fermented ingredients represented by apple cider vinegar are also attracting attention in the field of intestinal health.
Potential raw material: apple cider vinegar
3.Stress and sleep-The health issues that consumers around the world are facing.
Emotional health has become one of the main health issues that consumers care about. The new product database shows that the proportion of new food, beverage and health food product packaging in the Asia-Pacific region that involves decompression and sleep aid has increased from 0.5% in 2018 to 1.1% in 2021. The demand for stress management, emotional support, and sleep supplements is also rising sharply. SPINS data shows that the sales of emotional health supplements in the US market from January to June in 2020 totaled nearly US$400 million (approximately RMB 2.58 billion) ), while it was only US$294 million (approximately RMB 1.901 billion) in the same period in 2019.
Commonly used raw materials:
Sleeping category: L-theanine, valerian, chamomile
Stress category: ashwagandha, schisandra, 5-HTP
4. Women's health-The most potential market.
Dietary supplements that promote women’s health are one of the market segments that have continued to grow in the past decade. This segment has a compound annual growth rate of over 9% from 2011 to 2020, which is the second highest after immunization. And leading the health of the digestive system, coupled with the strong willingness of women to consume health, this market segment has great potential for mining.
For a long time, the female health market has favored oral beauty, sports nutrition and weight management, and lacks attention to other segments, including female hormonal health, reproductive health, anti-fatigue, head/shoulder/back pain, edema.
Commonly used raw materials:
Nourishing category: wolfberry, angelica, yam
Functional category: evening primrose oil, soy isoflavones, coenzyme Q10
5.Cardiovascular health-The high-end market with clinical support grows sharply
Cardiovascular health products occupy the second place in the global retail revenue of health products. It is a mature, long-existing, wide-ranging category with a high degree of commercialization. Omega-3 and coenzyme Q10 occupy a dominat position in the market.
Commonly used raw materials: coenzyme Q10, resveratrol, spirulina
