Market Analysis of The Latest Plant Supplement Market in The United States
The sudden epidemic in 2020 has raised people's attention to healthy ingredients, especially functional ingredients derived from natural plants, to a new level. Recently, the American Botanical Council (ABC) made a report on the botanical drug market in the U.S. market in 2020. Although the plant supplement market has been showing a strong growth rate in recent years, it achieved double-digit growth for the first time in 2020. The date said that the U.S. plant supplement market has soared in 2020, with sales exceeding US$10 billion for the first time in history, reaching US$11.261 billion, with an increase of 17.3% from 2019.
Top five best-selling ingredients
1. Ashwagandha Extract
Ashwagandha's most well-known function is as an "adaptogen" to enhance the body's ability to adapt to stress. The effective ingredients of Ashwagandha have been extensively studied. Its active ingredient- withanolides, similar to phytosterols, can protect the human body from the negative effects of stress. It can reduce the stress of adrenal glands and nervous system. There are some studies have shown that Ashwagandha has the properties of nerve protection, anti-stress, anti-oxidation, immune regulation, hematopoiesis and anti-aging.
2.Elderberry Extract
A Google search showed that consumers who searched for "elderberry" reached highest peak in late March 2020. One of the common associated searches is #elderberry COVID-19 #, although there is no evidence that elderberry is against the COVID-19. But for routine cases of the common cold and flu, it can be a safer partial replacement for prescription drugs, and can promote the improvement of immunity, so it is welcomed. The feature of easy to use also promotes the growth of demand for elderberry. In recent years, consumers have been increasingly sourcing non-pill supplement forms, such as jelly drops, liquids and tinctures. Elderberry has a berry flavor familiar to consumers. Especially suitable for these formula types.
3.Apple cider vinegar
Apple cider vinegar is used for weight loss, blood sugar and blood pressure regulation, digestive health, cholesterol lowering, immune support and skin care. Apple cider vinegar has been used as a food, medicine or preservative since ancient times. And As mainstream media, blogs, social media and celebrities promote its potential health benefits, its popularity has increased in recent years. According to data from SPINS, apple cider vinegar supplements are sold with cleansing/detoxification and digestive health as their main declared functions, and new types of formulas with better taste may also promote the growth of apple cider vinegar sales. The main dosage forms of apple cider vinegar supplements are capsules, tablets, powders, and recently jelly drops.
4. Beta Sitosterol
β-Sitosterol is a kind of phytosterol. It has a chemical structure similar to cholesterol and exists in many plants, including rice, wheat, soybeans and peanuts. As a dietary supplement ingredient, it is commonly used for cardiovascular health, as well as cholesterol management, and immune health. Since many experiments have confirmed that this substance has the effect of lowering cholesterol, the US FDA has allowed foods or beverages containing this substance to be listed as foods for preventing cardiovascular diseases in advertisements.
5. Ginger Extract
Ginger is a very comprehensive ingredient, which has certain effects on immunity, digestion, bones and joints, weight loss, cardiovascular health, beauty, sleep aid, and energy supplement. It is also an important flavor ingredient. According to Market Research Future data, the compound annual growth rate of the global ginger extract market is expected to be 5.1%, reaching US$1.332 billion by 2025.